Ageas Federal Life Insurance launches campaign ‘Sachinverse’ to offer an optimistic view of the future

The Ageas Federal Life Insurance campaign 'Sachinverse,' starring Sachin Tendulkar, was introduced, emphasizing how technology will significantly impact all aspects of life.

Ageas Federal Life Insurance, one of India’s most reputable private life insurance firms, has launched a brand new campaign called ‘Sachinverse’ featuring the greatest player to ever play cricket, Sachin Tendulkar.

The campaign offers an optimistic view of the future. The film was introduced starring the cricketing icon and brand ambassador, which emphasizes how technology will profoundly impact every part of life, including education, social interaction, mobility, home chores, and even cricket.

In a virtual “Sachinverse,” Tendulkar’s numerous personas lead spectators through a variety of settings, such as a virtual cricket stadium, robots that chop onions, holographic cafes, and driverless cars, all of which are animated in a kaleidoscope of diverse styles.

Bringing home the point that, despite the exciting, dynamic, and uncertain nature of the future, one may approach it with optimism, hope, and confidence by concentrating on financial planning and purchasing life insurance.

Karthik Raman, Chief Marketing Officer and Head – Products, Ageas Federal Life Insurance, said, “At Ageas Federal Life Insurance, we believe in staying ahead of the curve and doing things differently. A recent study by McKinsey suggests that in the next five years, Gen Z, millennials and Gen X consumers may spend between four and five hours a day in the metaverse, using Augmented Reality (AR) and Virtual Reality (VR) devices.

“As we gear up for a very different future, our latest campaign, Sachinverse talks about being prepared for a landscape that is rapidly being reshaped by technology. Building on our long-term brand philosophy of #FutureFearless, we continue to remind people that with timely investment in life insurance, they can be adequately prepared for any uncertainties or disruptions that life throws at us.”

To build the Sachinverse, various iterations of sketches were made to make sure that Sachin’s body and face traits were captured accurately. Additionally, special effort was made to revive and reconstruct not only Sachin’s persona but also the various metaverse regions.

The Sachinverse campaign was developed in collaboration with VMLY&R India. It is an all-online campaign that makes use of news websites, OTT platforms, social media platforms, influencer pages, and other digital media.

Rajshekar Patil, National Creative Director at VMLY&R, said, “Ageas Federal Life Insurance’s communication has been refreshing when compared to how the insurance segment communicates, with films like Young Sachin and The Boy Who Dreamed. Sachinverse is yet another refreshing take on the category. The idea of using the theme of technology and animation came naturally because audiences today want to see stories that reflect their world and also borrow from popular culture.”

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