Prudential Africa has inked a sponsorship deal with the Confederation of African Football (CAF) to become the official insurance partner of the 33rd edition of the Africa Cup of Nations (AFCON).
According to Eric Mboma, Chief Representative Officer, Prudential Northern Africa Region, the sponsorship demonstrates Prudential’s dedication to the African continent.
He said, “As we grow our business in Africa, we also want to support the passion and talent of its people. Africans share a common love for football and we are honoured to be part of a tournament that unites the continent and brings together the brightest talents of African football.”
Commenting on the association, the Confederation of African Football (CAF) General Secretary, Véron Mosengo-Omba, said, “We are excited and pleased to have Prudential as a partner. We share a common purpose in our commitment to developing local talent as well as driving prosperity for the people of Africa.”
Mboma added, “Through sports, Prudential wants to encourage people to stay active and lead more healthy lifestyles. As a life insurer, we believe that health and wellness are important for people to live fulfilling lives.”
Meanwhile, AFCON has also announced a collaboration with Binance, a cryptocurrency exchange company. TikTok, on the other hand, has been named as the official sponsor of the competition.
AFCON 2021 has already begun and will run until February 6, 2022, with Cameroon serving as the host nation.