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AFC declares Women’s Asian Cup 2022 as most engaging event on digital platforms

Across its networks, the tournament's digital platform received over 270 million impressions, 17 million engagements, and 74 million video views.

The recently concluded AFC Women’s Asian Cup in India was declared as the most engaging event on digital platforms in the tournament’s history, according to the continental football body.

The Asian Football Confederation’s (AFC) digital channels saw unprecedented growth during the tournament in Mumbai and Pune, with statistics, increasing by a staggering 5324 per cent over the 2018 edition in Jordan.

Across its networks, the tournament’s digital platform received over 270 million impressions, 17 million engagements, and 74 million video views.

AFC said in a statement, “The AFC Women’s Asian Cup India 2022 has left an indelible digital footprint, with the engagement and coverage of the showpiece surpassing the previous edition and soaring to an all-time high record.”

In addition to English, the AFC attained more fans by producing coverage in Arabic, Mandarin, Japanese, Korean, Thai, Vietnamese, Farsi, and Indonesian.

AFC’s General Secretary Datuk Seri Windsor John said, “The AFC Women’s Asian Cup India 2022 has achieved many milestones, on and off the pitch, with our talented football teams and officials creating history while our digital platforms continue to rise in record numbers and engaging with more fans than ever before.”

The tournament, however, turned out to be a heartbreak for India, as they were forced to withdraw after playing their first group match due to a Covid-19 outbreak in their hotel. The home team could not assemble enough players for the second game.

In the final, China PR beat the Korea Republic 3-2 to win the AFC Women’s Asian Cup for the first time since 2006.

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