AFC Bournemouth has named the famous sports betting and igaming operator QuinnBet as its official betting partner of the UK and Republic of Ireland. QuinnBet will be replacing M88 as the club’s new betting partner.
As per the agreement, QuinnBet will work towards supporting AFC Bournemouth’s Community Sports Trust ‘in line with the club’s community ethos,’ as well as a range of health, wellbeing, and responsible betting initiatives.
QuinnBet will be benefitting by getting extensive branding right throughout the contract which also covers the ongoing 2021/22 season. Through their back-of-shirt sponsorship agreement, they will see the company’s logo appear on the EFL Championship club’s first-team home, away, and third shirts.
Commenting on the agreement, Rob Mitchell, Commercial Director of AFC Bournemouth, said, “We’re delighted to partner with QuinnBet in what is a lucrative deal for the football club.”
He further added, “We felt that the ambition and ethos of QuinnBet was close to ours and are delighted that not only will they be receiving some great benefits from us, they’ll also be helping the local community within our Community Sports Trust by providing education and funding.
“Any messaging and campaigns that we will be involved in will have a clear emphasis on responsible gambling and the importance of remaining in control.”
Stephen Kelly, Managing Director of QuinnBet, said, “We are delighted to partner with a club that has the long traditions and history, as well as some fantastic recent achievements in the Premier League.
He further added, “Like the Cherries, we operate in an industry dominated by large competitors, but that doesn’t detract from our ambitions to climb to the top. To get there, our philosophy is simple and based on providing unrivaled customer support, together with giving more back, and always promoting responsible gambling as an integral part of our ethos.”