The Premier League club, AFC Bournemouth have inked a partnership with the Asian gambling company, bj88.
As part of the deal, bj88 has been named the club’s front-of-shirt partner for the 2024-25 and 2025-26 seasons.
The business, which launched in 2021, is the principal partner of the club and an official Asian sports betting partner. It will soon expand to the UK and operate under the domain name bj-88.co.uk. The group additionally operates in Latin America and South Asia, among other places.
After an unprecedented season for AFC Bournemouth, in which Andoni Iraola’s team finished the PL with 48 points, bj88’s investment is the greatest in club history. It aids the club’s goal of remaining competitive in the league.
As part of the deal, bj88 will financially contribute to community programs that benefit adults’ health, wellness, and inclusion. Moreover, the collaboration with the Cherries will see bj88 incorporate specific messaging into their partner inventory to encourage responsible and safer gaming.
AFC Bournemouth Commercial Director Rob Mitchell, commented, “The club is excited to be partnering with bj88 for in what is a record-breaking deal. Their investment will have huge significance to help us compete in the Premier League both on and off the pitch. We are truly excited and honoured to agree this important and mutually beneficial partnership with such a historic and globally respected footballing brand as AFC Bournemouth. We have been very impressed throughout with the club’s determination and ambition, and we look to working with the club in supporting them with some exciting innovations moving forward.”
bj88 has an extensive track record of working in sports, with renowned sportspersons like Kevin Pietersen, along with also being an official betting partner of Bologna FC in Serie A. It is also the front-of-shirt sponsor of the SA20 team Sunrisers Eastern Cape and the Pakistan Super League (PSL) team Quetta Gladiators.