The Asian Football Confederation (AFC) has entered into a new partnership with the global smartphone leader, TECNO.
This collaboration has designated TECNO as the official global supporter of the newly restructured AFC club competitions for the 2024-2025 season.
The alliance has united two organizations driven by innovation, progress, and a shared passion for excellence. Through this partnership, TECNO’s brand visibility will soar across Asia, with prominent exposure during the AFC Champions League Elite, AFC Champions League Two, and AFC Women’s Champions League.
This strategic partnership offers TECNO a platform to expand its reach across the continent while delivering exciting fan experiences. The collaboration promises to enhance fan engagement and interaction through innovative technology initiatives.
Datuk Seri Windsor John, the AFC General Secretary, expressed enthusiasm for the partnership, stating, “As the AFC enters into a new era of innovation and transformation spearheaded and driven by the revamp of our club competitions, we are delighted to welcome an entity that shares common values in global innovative technology brand, TECNO.
“We thank TECNO for recognising the ever-increasing global appeal of the AFC’s world-class competitions, which are poised to herald unprecedented levels of growth in the coming years, and we look forward to working in close partnership with them to create more engaging moments with the passionate fans of Asian football.”
Laury Bai, Chief Marketing Officer at TECNO, added, “This partnership embodies the shared values of passion, excellence and innovation between TECNO and the AFC. More than just a sponsorship, it is another milestone displaying TECNO’s ‘Stop at Nothing’ brand spirit as well as a celebration for both parties to embark on a new journey to create impactful experiences together for football fans. At TECNO, we always believe in the power of sports to unite communities and inspire progress. This collaboration allows us to not only empower every Asian football fan to have more interactive and immersive experiences at matches through our advanced technology but also build a deeper connection of shared passion between the entire football community.”
Patrick Murphy, CEO of AFG, said, “We are delighted to welcome TECNO to the AFC partner family as an Official Global Supporter of the AFC’s club competitions. The launch of the new club competitions from the 2024-2025 season onwards exemplifies the AFC’s commitment to innovation and growing and evolving Asian football, and we are grateful to have a global supporter that believes in the same spirit of innovation to join us on this journey.”
The partnership between TECNO and the AFC is poised to reshape the Asian football landscape. By merging technology and sports, the collaboration aims to deliver an unparalleled experience for fans across the region.
TECNO, renowned for its stylish and affordable smartphones, has a strong presence in emerging markets. The brand’s focus on camera quality, battery life, and design resonates with consumers seeking high-quality devices without breaking the bank.
The AFC’s strategic partnerships with TECNO, NEOM, VISA, Visit Saudi, Pepperstone, and FanCode reflect the growing appeal of Asian football to global brands. The confederation remains committed to developing and promoting football in Asia through various competitions and initiatives.