The Argentine Football Association (AFA) has announced a strategic collaboration agreement with EMW Global that will include commercial advisory on sponsorships and collaborations in the lead-up to the FIFA World Cup 2026.
This agreement with EMW Global ahead of the FIFA World Cup 2026 will enable AFA to manage expanded commercial activities across important areas, resulting in compelling brand partnerships and new sponsorship opportunities. The appointment comes at a time of tremendous commercial activity surrounding the 2026 event, which is predicted to attract record-breaking worldwide viewership, with 48 national teams competing in more than 100 matches throughout the United States, Canada, and Mexico.
Leandro Petersen, Chief Commercial and Marketing Officer at AFA, said, “After more than 5 years, and over 8 sponsorships between EMW and AFA, including Xtrend, Tencent (PUBG Mobile) and L bank we are excited to formalise our partnership with EMW through this strategic announcement to bring more commercial partners to AFA in the run-up to FIFA 2026.’’
AFA and EMW have enjoyed a fruitful cooperation for almost ten years, with the legendary brand expanding its commercial impact in the crypto, mobile gaming, and trading industries.
Michael Rocha-Keys, CEO of EMW Global, said, “Our appointment by AFA for this strategic role ahead of the FIFA World Cup marks a significant milestone for EMW Global and reflects our proven expertise in guiding brands through complex commercial ecosystems.We look forward to elevating the AFA brand across key territories and delivering transformational sponsorship and partnership programmes.”
EMW Global will collaborate closely with AFA to identify and connect companies with global and regional sponsorship opportunities, as well as to activate and deliver for current partners across a wide range of host cities and business sectors.
According to industry analysts, the global sports sponsorship market is predicted to top $100 billion by 2027, thus AFA’s decision positions it to grab new revenue streams, increase fan interaction, and build brand recognition in foreign markets.
