Argentina’s football governing body, the Argentine Football Association (AFA) has inked a new deal with the air conditioning entity, BGH.
The pact has unveiled BGH as the regional sponsor of Argentina and the arrangement will cover South America.
The agreement has also enabled BGH users and associates to attain tickets for every fixture played by the team along with fan interaction initiatives including touring the AFA premises. With on-field activations and branding, BGH will receive hefty exposure throughout the two-year period which entails the FIFA World Cup 2026 qualification and the multi-team event.
In relation to this agreement, Claudio Tapia, President of AFA, highlighted, “We are happy and proud to add a company as powerful as BGH as Official Sponsor of the Argentine National Teams. AFA continues to take firm and constant steps, positioning itself as a world-leading brand. It is important to continue adding the support of companies of this level that prioritize the leadership of our Teams and have the support of such preponderant brands in each of the markets as BGH. We want to welcome them. BGH wishes them the greatest success for this new beginning with the Argentine National Teams, we are proud to feel the support and encouragement of a brand as preponderant in the market as BGH, and we will be working hard for the next two years with them.”
For his part, Daniel Rosenfeld Executive Director of BGH, said, “We are very excited to be able to be main sponsors of the world champion team and of all the teams that make up the AFA as a whole. We consider that this alliance is aligned with our position and medium-term leadership objectives and that it strengthens the strategic pillars of our company, bringing us even closer to our suppliers, clients and consumers and providing unique support to our products in Argentina and throughout the region. It is a pride for BGH to travel the next few years together with the AFA.”
About the commercial importance of this agreement for the AFA brand, Leandro Petersen, Commercial and Marketing Manager of AFA, highlighted, “The vision that the AFA Executive Committee has outlined for more than 7 years, understanding the positioning of the The AFA brand as one of the leading global sports properties is reflected every day with agreements of this relevance. The confidence of brands and multinationals like BGH in the added value that associating with the Argentine and AFA National Teams gives them, reflects the work. and professionalism that the Argentine Football Association offers brands in their search for consolidation and market expansion. We enthusiastically celebrate the incorporation of BGH into our family of sponsors who will accompany us in the process throughout 2025 and 2026. The brand. AFA continues to strengthen its position of global dominance with top-level commercial partners such as BGH. Our Argentine national team fans will thus be able to access unparalleled experiences, and thanks to BGH, feel closer to their fans. idols. We thank BGH for trusting AFA to develop this important strategic alliance, starting today to work together to provide brand value to the BGH family throughout the South American territory.”
BGH has been in operation for more than 100 years and has been developing and marketing cutting-edge tech products and services. The company functions primarily in Latin America with over 1,500 employees and has a presence in Uruguay, Chile, Peru, Colombia, Brazil, Guatemala, Argentina, and the United States.
In 2024, the AFA signed partnerships with IMG, adidas, Betano, American Express, FeedConstruct, and Naranja X pact.