The Argentine Football Association (AFA) has expanded its arrangement with a next-generation fan engagement and incentives firm, Socios.com. Following this confirmation, the firm has become the exclusive provider of the official Fan Token, $ARG.
The AFA will seek to expand its immersive online ecosystem, with an emphasis on Web3, until 2026. The unveiling intends to enable football fans in the country to engage with the team and receive points via the digital asset generated on the Chiliz blockchain.
Claudio Tapia, President of AFA, commented, “We are very happy to announce the continuity and extension of our commercial agreement with Socios.com. It is important for our Association to continue generating digital income, as in this case the Fan Tokens ARG, which also allows us to be close to the National Team fans around the world.
“In this important year for AFA we want to promote all our projects and increase the presence of our brand in all markets.Through this agreement we can work and grow in these aspects together with Socios.com.”
Along with this, fans/token owners can vote on team building and connect directly to ‘unique content and fun attributes’ like video games, predictors, and contests.
Alexandre Dreyfus, Founder and CEO of Chiliz and Socios.com, said, “AFA’s commitment to continue and extend our agreement is great news for Albiceleste fans. As strategic partners, we will constantly work with AFA to create new avenues of interaction for fans through the Fan Token $ARG.
“We are very excited about the many opportunities that lie ahead, starting with the FIFA World Cup this year that fans will be able to enjoy as part of a vibrant digital community through Socios.com.”