The All England Lawn Tennis Club (AELTC) has unveiled a long-term renewal with the global sports and entertainment company, IMG.
In this development, IMG will continue to represent broadcast and sponsorship rights to the Wimbledon Championships. The two parties involved have been collaborating for more than 50 years to enhance management, reach and revenues for the Grand Slam via international management and sales.
The AELTC and IMG have laid out a prolific sponsorship portfolio by partnering up with brands across the globe. In the previous month, Barclays was announced as the official banking partner of Wimbledon.
Rupert Hampel, EVP of media at IMG, said, “We are delighted to be extending our valued, long-standing relationship with the AELTC. Wimbledon continues to be one of the most eagerly anticipated highlights on the global sporting calendar, loved by audiences of all ages around the world. Together, we have achieved a tremendous amount and we are excited to leverage our ever-expanding capabilities, expertise and networks across IMG and Endeavor to continue building on this success.”
Usama Al-Qassab, Marketing & Commercial Director at the All England Club, said, “The long-established partnership between the AELTC and IMG began more than 50 years ago and continues to go from strength to strength. In IMG and the Endeavor group, we have found partners who understand our organisation’s ambition to showcase Wimbledon on a global scale through our media rights and secure quality, long-term commercial opportunities. We are delighted to announce today’s extension and look forward to continuing what is one of the longest and fruitful commercial partnerships in sport in the years to come.”