The Premier League side, Arsenal FC, have announced a new multi-year partnership with ADT Inc., which sees the company join the club as its community security partner.
The agreement marks ADT’s first formal collaboration in professional sport and centres on initiatives designed to promote community safety, home security awareness and fan engagement through Arsenal’s global platform.
As part of the partnership, ADT and Arsenal will work together on a series of community programmes aimed at educating supporters and local residents about home and neighbourhood security. The collaboration will also feature digital activations and matchday initiatives intended to connect ADT’s security expertise with the club’s fan base.
The partnership will extend across both the men’s and women’s teams, with ADT gaining exposure through Arsenal’s digital channels and supporter engagement platforms worldwide.
Jake Beecroft, UK General Manager at ADT, said, “Arsenal is more than a football club, it’s a pillar of its community. Our partnership is built on shared values of protection, trust, and making a meaningful difference. Together, we aim to help supporters and local families feel safer and more supported, both on matchdays and every day.”
Juliet Slot, Chief Commercial Officer at Arsenal, added, “We’re delighted to welcome ADT as our Official Community Security Partner. They are a brand that shares our deep connection with community, with their support and investment helping to drive our ambition to win major trophies.”
Founded in 1874, ADT provides monitored security systems, smart home technology and safety services to millions of residential and commercial customers. The company primarily operates across North America and is widely recognised as one of the leading brands in the global security services sector.
Through the partnership, ADT will leverage Arsenal’s international reach to amplify security education initiatives, while the club will integrate the brand into selected community programmes and digital content campaigns.
The deal adds another partner to Arsenal’s expanding commercial portfolio, which includes brands such as Deel, Paramount+, Zilch, and Starling Bank, as the club continues to strengthen collaborations across technology, finance, and fan engagement sectors.
On the pitch, Arsenal are currently leading the Premier League table with a seven-point advantage over rivals Manchester City. The North London side has also progressed to the round of 16 of the UEFA Champions League, reached the final of the EFL Cup and advanced to the quarter-finals of the FA Cup, placing the club in a strong position as it pursues silverware across multiple competitions this season.
