Aditya Birla Group has strengthened its presence in Indian cricket after being announced as the title sponsor of the Madhya Pradesh League (MPL) T20 Scindia Cup for the 2026 season, marking a significant commercial boost for one of the country’s fastest-growing regional T20 competitions.
The partnership underlines the growing appeal of state-level franchise cricket in India, with domestic leagues increasingly attracting major corporate backing beyond the Indian Premier League ecosystem. Following the agreement, the tournament will officially operate under the title “Aditya Birla Group MPL T20 Scindia Cup 2026”.
The upcoming edition is set to be the largest in the league’s history, featuring an expanded structure comprising 10 men’s teams and five women’s franchises. Organisers believe the association with a major conglomerate such as Aditya Birla Group further elevates the tournament’s commercial profile and long-term growth ambitions.
The men’s competition will begin on June 3, with Gwalior Cheetahs taking on Ujjain Falcons in the opening fixture at Holkar Stadium. The women’s tournament will commence on June 4 at Daly College, where Chambal Ghariyals will face Gwalior Shernis.
Several new franchises will debut during the 2026 season. Malwa Stallions, Ujjain Falcons and Royal Nimar Eagles have joined the men’s competition alongside existing teams, including defending champions Bhopal Leopards. The women’s competition has also expanded with the introduction of Gwalior Shernis and Royal Nimar Eagles.
Speaking on the partnership, Madhya Pradesh Cricket Association President Mahanaaryaman Scindia said, “We are delighted to have Aditya Birla Group onboard as the title sponsor for MPL 2026. Their association adds great value and strength to the league. Having the support of such a respected and globally recognised brand will further help the tournament grow and provide a bigger platform for emerging cricketers from Madhya Pradesh.”
Sport Ex Consultancy founder and CEO Rohan Gupta added, “We are extremely happy to have a prestigious group like the Aditya Birla Group associated with the MPL T20 Scindia Cup. Their association adds tremendous value to the league and reflects the growing stature and credibility of MPL as a sporting platform.”
The agreement also highlights a broader industry trend of leading Indian brands investing in regional sports properties as platforms for fan engagement, grassroots development and deeper regional market penetration.
