UEFA, the governing body of European football, and adidas, a leading global sports brand, have announced a three-year extension of their long-standing partnership.
The renewed agreement will continue through the 2026-27 season, solidifying the global athletic brand’s role as the official match ball supplier for the prestigious UEFA Champions League.
Since their initial collaboration in 2001, UEFA and the German sportswear giant have shared a commitment to excellence and innovation in football. The extended partnership underscores this shared vision and the enduring appeal of the Champions League.
As part of the agreement, the sportswear brand will continue to provide the UCL with its cutting-edge match balls, renowned for their quality, durability, and innovative design. These high-performance match balls play a crucial role in enhancing the playing experience and captivating fans worldwide.
Commenting on the occasion, Guy-Laurent Epstein, UEFA Marketing Director, said, “UEFA is thrilled to continue its long-standing partnership with adidas. Both of our respective organisations are committed to innovation and excellence in football, and we’re excited to extend our relationship into 2027.”
Bjørn Gulden, CEO of adidas, added, “adidas is proud to continue the partnership with UEFA for the Champions League. This tournament is the most prestigious event for European clubs and we are excited to continue being part of this excellent and innovative competition. We started in 2001 already and look forward to a successful future together.”
In addition to the Champions League, the German sportswear giant will remain the official match ball supplier for the UEFA Super Cup, UEFA Youth League, and UEFA Futsal Champions League. This extended partnership further solidifies the global athletic brand’s position as a leading provider of sports equipment and apparel.
The renewal of the UEFA-adidas partnership comes at an exciting time for the UCL, which is undergoing a significant transformation. The introduction of a new format, featuring a 36-team league and an expanded fixture list, promises to deliver even more thrilling matches and increase fan engagement.
As the Champions League enters a new era, the global sporting goods giant’s continued involvement as the official match ball supplier will play a vital role in ensuring the tournament’s continued success and global appeal.