After an eight-year-long association, Sheffield United FC have decided to end their long-term kit sponsorship with Adidas.
The Sheffield-based football club competes in the EFL Championship, the second-highest division of English football.
The sponsorship deal ends in summer 2022. Last summer, the club added a one-year extension to the contract but now the unit has opted to look for a different kit sponsor.
Adidas is a German manufacturer of sports shoes, clothing and sporting accessories. It is the largest sportswear manufacturer in Europe and the second-largest in the world after Nike.
The sportswear company provided kits for the first team during one of the club’s most successful times and they also manufactured training kits and comfort wear for the club.
Sheffield United’s Head of Commercial, Paul Reeves, stated, “We have enjoyed a long-standing successful partnership with adidas over the past eight years. We would like to thank the whole adidas global team for the great work they have put into the kit design process and their amazing support throughout our partnership.”
Alasdair Daggett, Director of Sales – Clubs at Adidas North, said, “Our journey with Sheffield United started in the 2014-15 season and over the course of 8 seasons we have experienced together the 125th anniversary of the Club, the League One Champions campaign and promotion to the Premier League.
“We have received some fantastic feedback from fans over the years, we can honestly say that it has been a pleasure and a joy to work with a club that has such a steep history in the global game, and we wish the club well for the future.”