The German sportswear giant, Adidas along with the Indian cricket captain, Rohit Sharma introduced their first-ever collaborative effort of viable clothing and accessories for the Indian market. This accumulation builds on Adidas and Rohit’s long-standing alliance and dedication to reducing plastic waste.
The 35-year-old Indian batsman has been dedicated to this purpose in collaboration with Adidas. This initiative was evidenced by his use of customised shoes, which promoted awareness about marine plastic pollution, during the previous two editions of the Indian Premier League (IPL).
The stylish and durable collection will include items such as training t-shirts, training pants, shorts, track suits, polo t-shirts, roundneck t-shirts, sweatshirts, and lounge pants.
Aaquib Wani, a leading experiential designer, collaborated with Rohit to create the collection. The limited edition collection will be accessible at select retailers as well as on Adidas.co.in.
The Indian captain, Rohit Sharma said, “Marine pollution is one of the biggest challenges mankind faces today. Oceans are key to our survival and it is a world like no other and must be protected. My association with Adidas over the years has been a major step towards spreading awareness for the cause, which is why I am proud to collaborate with them for this collection, Ending plastic waste is a priority for us both, and this collection is a result of unparalleled commitment and effort towards saving the oceans.”
Sunil Gupta, Senior Director, Adidas India, said, “Sustainability has been one of the core values for Adidas over the years. We have been on a mission to help end plastic waste, and all of our efforts ladder up to this goal. We believe that collaboration, creativity, and eco-innovation are the winning formula to save our oceans and end the global plastic crisis.
“As our sustainability ambassador Rohit has always been at the forefront of our quest to end plastic waste, which is why this collection marks a milestone for our partnership. It is through this partnership, that we aim to spread awareness and inspire millions out there to join us in our effort to end plastic waste.”