The global sportswear giant, Adidas has appointed the para-badminton player, Palak Kohli as its brand ambassador. Through its “Nothing is Impossible” campaign, the brand plans to generate new possibilities in the field of sport through game-defining products, programs and sponsorship.
On this new association with Adidas, Palak Kohli, said, “I am excited to be a part of an iconic brand like Adidas. I have always been inspired by the brand & all the other athletes that are associated with it. I always set high goals for myself, I want to go out there and win medals and championships for my country. I am confident that my association with Adidas will help me achieve my goals and inspire many others to see that “Impossible is nothing.”
Speaking about the collaboration, Sunil Gupta, Senior Director, Adidas said, “Our attitude ‘Impossible is Nothing’ continues to unite a strong, diverse and powerful community of women athletes who are changing the game. I am delighted to welcome Palak to the Adidas family. She echoes our values, and her winning attitude is an inspiration to millions out there. We see her power, we celebrate the possibilities she sees, and we will be an ally to her to make her impossible, possible.”
On the other end, Adidas has suspended its association with Russian Football Federation following Russia’s attack on Ukraine.