The German sportswear giant, Adidas, which has a record of helping female athletes, has recently partnered with Loitongbam Ashalata Devi, captain of the senior Indian women’s football team.
In this deal, she will collaborate with Adidas to participate and encourage youth while also taking the game to next level.
Loitongbam Ashalata Devi is a professional Indian footballer who currently captains both the Indian National Team and the Indian Women’s League side Gokulam Kerala. Devi was also a member of the South Asian Football Federation Women’s Championship winning team in 2012, 2014, 2016, and 2019.
Sunil Gupta, Senior Director, Adidas, commented, “We are elated to welcome Ashalata into the Adidas family. She is paving the path for women in football, and we believe that her winning attitude and passion will inspire the youth and unlock the true potential of Indian football.”
Captain of Senior Indian Women’s Football Team, Loitongbam Ashalata Devi, said, “I am so excited to join the Adidas family. Growing up, I would always dream of associating with an iconic brand like Adidas and now that it has happened, I feel truly grateful. I have strived hard to reach where I am today, but this is just the beginning, I want India to become a powerhouse in football worldwide, and I am sure this association will play a pivotal role and inspire and enable me to actualize that dream”