Adidas India has launched a brand-new digital flagship store in the mode of a creative retail website for all the consumers across India. The website (www.adidas.co.in) was developed with a concept which was suggested by considering the reviews of the consumers.
The primary focus of the website is to deliver the consumers a creative UI experience and an easy-to-use interface to shop from the sportswear company. The aim will be to provide the consumers with a global online shopping experience, which is digitally larger and unified.
The website brings about a creative tech-designed seemingly artistic website experience that allows the consumers to buy their favourite products with ease.
Throughout the website, the consumers will get a supported hassle-free experience that will help them find the right product and the right size of their choice.
The store has brought about a lot of varieties for unisex, kids and women as well with the usual bunch of varieties for men. The flagship focuses on Running, Lifestyle, Training & Football.
Commenting on the digital flagship store launch, Sunil Gupta, Senior Director, Brand Adidas, India said, “With the launch of our new digital store we want to reinforce the brand’s credibility in India through an acknowledgement of consumer feedback. Our aim is to shift the mindset from an eCommerce site to a digital brand store with consumer obsession at the heart of it all. The digital store aims to dial-up our credibility, enhance the consumer experience and push the narrative on our sustainability efforts. The innovative technology and the improved user interface will provide the consumers an unforgettable experience.”
Reportedly Adidas India is currently working with various hackers, coders, and tech experts to check for any bugs or security issues with the website. Adidas is also coming up with various offers and flash sales to keep its consumers engaged with the brand.