Adidas has launched a new campaign named ‘Impossible is Nothing. The leading sportswear brand has initiated the campaign by using the voice of athletes such as Rohit Sharma, Manpreet Singh, Mirabai Chanu, Simranjeet Kaur, and Lovlina Borgohain.
Through the power of sports, Adidas has commenced the narrative of the importance of sustainability. The brand has used Rohit Sharma’s shoes as a beautiful canvas to inspire viewers about the possibility of a sustainable future.
These Rohit Sharma shoes were customized in three ways and represented the three causes on ‘Save The Rhinos, Save The Corals and Plastic Free Oceans’. The shoes were crafted by the renowned designer Aaquib Wani in collaboration with Adidas to gather people’s attention towards sustainability and the environment in a unique way.
Commenting on the campaign launch, Indian Cricketer Rohit Sharma said, “Adidas has been the driving force of positive change in the lives of people beyond athletes, inspiring us all to push boundaries. I personally resonate with the impossible is nothing attitude and was thrilled when we worked on the unique idea of representing the causes through me on the playing field. “
He further added, “It is extremely important to have an active dialogue on matters of sustainability through all possible mediums and inspire all around us to see the possibilities of positive change.”
Sunil Gupta, Senior Director, Brand Adidas, India said, “Through the stories of some of our key athletes, we intend to bring to life the ‘Impossible is Nothing’ attitude and inspire our consumers and communities to see and realise their possibilities.
“With rebellious optimism, we are driven by action to shape a better future together. We see ourselves playing the role of a catalyst with our partners, like Rohit, who have been building conversations around sustainability.”