The global sportswear powerhouse, adidas has unveiled its impactful “You Got This” campaign, a powerful initiative designed to cultivate a culture of positive support within sports. Launched strategically ahead of the highly anticipated ICC Men’s Champions Trophy 2025, the campaign features a stellar lineup of India’s cricketing icons, including Rohit Sharma, Virat Kohli, Hardik Pandya, Rishabh Pant, Suryakumar Yadav, and Kuldeep Yadav, to underscore the transformative power of encouragement.
“You Got This” directly confronts the pervasive issue of negative pressure that often plagues athletes, emphasizing the crucial role of supportive relationships and constructive sideline behaviour in fostering peak performance. Drawing upon global research that highlights the detrimental impact of negative interactions, adidas aims to shift the narrative from criticism to encouragement, creating an environment where athletes thrive.
The campaign’s centerpiece is a visually compelling film, set against a reimagined, emotionally resonant rendition of James Blake’s “I’m Sticking With You.” This film powerfully illustrates the profound impact of positive gestures on an athlete’s self-belief. By showcasing the unwavering support of teammates, coaches, parents, and fans, the campaign reinforces the core message: everyone, regardless of skill level, benefits from having someone who believes in them.
Neelendra Singh, GM, adidas India, articulated the brand’s vision and said, “At adidas, we have always been committed to standing by our athletes, both on and off the field. Recognizing that pressure is an inherent part of sports, our ‘You Got This’ campaign aims to help motivate everyone to be a positive influence on every pitch, track and court. Through this campaign, we aim to demonstrate the transformative power of someone’s positive gesture in turning self-doubt into self-belief to help athletes believe ‘You Got This’.”
Beyond the captivating film, adidas has developed “Sideline Essentials,” a comprehensive resource designed to provide practical guidance on delivering constructive and uplifting support. This initiative equips coaches, parents, and supporters with tangible tools to foster a positive and empowering environment, ensuring that encouragement becomes a cornerstone of athletic development.
This campaign builds upon adidas’s broader commitment to promoting positive mental well-being in sports. Notably, the brand recently launched a similar “You Got This” initiative in the context of the Olympics, focusing on shifting the narrative from overwhelming pressure to the intrinsic joy of athletic pursuit.
adidas is a global leader in the sporting goods industry, renowned for its innovative and high-quality footwear, apparel, and accessories. With a steadfast commitment to sustainability and athlete empowerment, adidas strives to enable athletes of all levels to achieve their full potential. The company’s focus on innovation and its dedication to fostering a positive sporting environment solidifies its position as a driving force in the global sports landscape.