The Adani Group has ignited a nation with its #DeshkaGeetAtOlympics campaign, as India prepares to take centre stage at the Paris Olympics 2024.
More than just a slogan, it’s a clarion call, aiming to transform the collective aspirations of a billion-plus Indians into a powerful force propelling the nation’s athletes to glory.
The campaign encapsulates India’s fervent desire to hear its national anthem resonate through the Olympic stadium. It’s a dream shared by millions, a dream that the conglomerate is determined to make a reality. By spotlighting the unwavering dedication of athletes like hockey legend Manpreet Singh, table tennis maestro Sharath Kamal, the indomitable boxer Lovlina Borgohain, and weightlifting powerhouse Chanu Saikhom Mirabai, the campaign aims to kindle a patriotic fervour that will sweep across the country.
Speaking on the launch of the film, Sanjay Adesara, CBO, Adani Sportsline, expressed the group’s commitment, stating, “At Adani Sportsline, we extend our best wishes to our champion athletes, and hope that we have more success than ever before. With the help of our programmes, we are fully committed to support our athletes all the way in their quest for excellence at the highest level in sport. And while they are fighting it out for the top prize, we must support them, cheer them on, and motivate them.”
The Adani Group is a prominent Indian multinational conglomerate with its headquarters in Ahmedabad. Founded by Gautam Adani in 1988 as a commodity trading firm, it has rapidly expanded into various sectors including ports, power generation, renewable energy, mining, gas distribution, and airports.
Adani Sportsline is the sports arm of the corporate giant, a conglomerate with interests in various sectors. Established in 2019, the sports arm is committed to fostering a sports culture in India, nurturing talent, and accelerating the sports economy. The sports Division also owns Gujarat Giants (GG) in the Pro-Kabaddi League (PKL), Ultimate Kho-Kho League and the Women’s Premier League (WPL) and operates sports academies to identify and train young talent. The group has invested in over 28 athletes across various disciplines, including wrestling champions Ravi Kumar Dahiya and Deepak Punia, and boxer Amit Panghal.
With the Olympic Games set to begin on July 26, 2024, Indian fans can witness the action on Sports18 and for free on JioCinema.