As mentioned in the TAM Sports report, when compared to Indian Premier League (IPL) 14, ad volumes per channel increased by 5% during the first 39 matches of IPL 15 which is the current rendition of the tournament. In the fifth week of IPL 15, the total number of categories increased by 10%, advertisers increased by 5%, and the total number of brands increased by 1%, compared to the first four weeks of the ongoing edition.
There were four categories that were common in both the season’s top five categories. During IPL 15, the top five categories accounted for 39 per cent of total ad volume. In both IPL 14 and 15, Ecom-Gaming came out on top.
During the first 39 matches of IPL 15, the top five advertisers accounted for more than 20% of ad volume. During IPL 15, Sporta Technologies came out on top in terms of advertising, with a seven per cent share. Between IPL 15 and IPL 14, Sporta Technologies (Dream11), Think & Learn (BYJU’s), and K P Pan Foods (Kamala Pasand Pan Masala) were among the top five marketers.
During the first 39 matches of IPL 15, the top five sponsors accounted for 22% of ad volume. During both IPL 15 and IPL 14, Dream11 was the most widely advertised brand as well as the only common brand.
In comparison to IPL 14, there were almost 15 new categories in the first 39 matches of IPL 15. Corporate/Brand Image was the most popular of the new categories, followed by Ecom-Auto Rental Services.
TAM Sports stated that the commercial advertising research is based on ad volumes.
The research is concentrated on all live matches during both seasons.