Activision Blizzard Media teams up with Tyroo to create presence in Indian market

Brands can access Activision Blizzard Media's popular gaming library, which includes Candy Crush Saga, Call of Duty, and Overwatch.

The APAC Ad-tech platform, Tyroo, has inked a collaboration with Activision Blizzard Media to make its mark in India by providing its programmatic advertising inventory. As the gaming industry becomes more popular, businesses are aiming for long-term partnerships to increase their outreach. This collaboration will enable companies across regions to utilise in-game advertising and interact with players in a fan-first integrated advertising experience throughout mobile gaming.

Brands can access Activision Blizzard Media’s popular gaming library, which includes Candy Crush Saga, Call of Duty, and Overwatch. They provide interesting and rewarding programmatic ad experiences for players while building positive brand association. They also provide a range of ad placement and ad formats, including rewarded video advertising, which provides a value exchange for players.

Akshay Mathur, Chief Revenue Officer, Tyroo Technologies commented, “Gaming as an industry is growing at an exponential rate. It’s set to become the next entertainment hub and entry point into the metaverse; this has consequently bumped up the growth of users and revenue per user across emerging markets. Brand’s need to focus on gaming platforms to capture immersive and quality audiences. We know that brands are looking to acquire engaged audiences and players are responsive to advertising efforts by brands.”

Mathur added, “Activision Blizzard, and its gaming portfolio, have a global player base of nearly 400 million players and offers a very exciting opportunity for brands to explore a user-initiated in-game advertising experience.”

Through this association, Tyroo enables in-game advertising possibilities for Activision Blizzard Media via its gaming division, Comet.

Alex Kinzig, Director of Demand Partnerships at Activision Blizzard Media, commented, “We are excited to work with Tyroo as our preferred partner to drive value into the in-game advertising ecosystem for Activision Blizzard Media. Tyroo has incredible experience and understand our player-first ad formats well.” She also added that “Tyroo’s credentials in building up new advertising platforms will enable us to deliver more value and drive business impact for our clients.”

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