The National Football League (NFL) team, Pittsburgh Steelers and Acrisure have inked an association, the latter has been given the stadium naming rights. Following the development, the home stadium of the Steelers will be now known as Acrisure Stadium. The agreement has been signed for 15 years and the financial terms have not been unveiled.
Acrisure is an international-level fintech entity that provides clients with AI-driven solutions for insurance, cyber services, real estate services, and asset management, to name a few. Remarkably, the company has witnessed a growth in its revenue in the span of eight years from $38 million to more than $3.8 billion.
The Steelers’ North Shore stadium’s naming rights would be instantly handed over to Acrisure beginning with the latest season. The stadium was titled Heinz Field, since its inception in 2001.
The co-founder of Acrisure and an ardent follower of the team, Williams has led the firm with a unique business model, which is a “no-limits culture” with allegiance to technology. Under the guidance, the firm has grown into one of the fastest-growing insurance brokers in the past, focusing on a strategy to combine the best of human and artificial intelligence. The company is headquartered in Grand Rapids, Michigan operates in 14 countries and has over 14,000 employees working in the firm.
Art Rooney II, STeelers President said, “We are excited to partner with Acrisure for the naming rights to our stadium. Acrisure provided us with an opportunity to ensure our stadium continues to be a valuable asset for our fans as well as keeping up with the market value of NFL stadiums. We are very appreciative to partner with Greg Williams and his company, and we look forward to a long, beneficial relationship for years to come.”
Greg Williams, Acrisure Co-founder, Chairman and CEO said, “The Pittsburgh Steelers are an institution in American sports and a globally recognized brand. Partnering with the Steelers is a tremendous honor.” “Through Acrisure Stadium, we will increase awareness of the extraordinary advantage Acrisure brings our clients while conveying our strong sense of community. Relatedly, we are eager to invest in the Pittsburgh community and broader region as we chart our course to an unforgettable first season. This relationship truly embodies and aligns two organizations that have high standards and are determined to achieve great things.”