Serie A side, ACF Fiorentina has teamed up with the sports betting platform, OlyBet, as the club’s official regional betting partner.
The partnership will see the betting platform OlyBet and OlybBet.TV gain brand exposure at the Artemio Franchi Stadium through sideline LEDs and digital overlay technology that was adopted by the club at the start of the season.
OlyBet will be seen providing the club’s fans with new engagement opportunities in this agreement.
Commenting on the partnership, Joe Barone, Fiorentina’s Director, said, “We are delighted to welcome OlyBet to the Viola family and we are very pleased with this new regional partnership which confirms Fiorentina’s global growth in high potential markets like this one.
“I am convinced that the partnership will allow both brands to further develop their commercial strategy at an international level.”
Corey Plummer, Chairman and CEO of Olympic Entertainment and OlyBet, said, “We are very excited to begin this partnership with Fiorentina, its leadership, its players and most importantly, the fans. Fiorentina has a long tradition and strong ambitions for the future.
“A multiverse of sports entertainment and news, competitions and live events will be accessible globally through the OlyBet.TV platform. This is a great partnership.”
OlyBet continues to expand its global presence by sponsoring major sports leagues. The brand had recently entered into an agreement with the National Hockey League (NHL), which saw them become the official sports betting partner of the division in the Baltic region.
The platform was also recently announced as the betting partner of the National Basketball Association (NBA), with the partnership being promoted across more than 100 casino and retail locations in the Estonia, Latvia, Lithuania, and Slovakia regions.
Fiorentina is currently placed fifth in the points table of Serie A with 12 points in their bag.