AC Milan signs SIRO as new Official Hotel Partner

SIRO doesn’t believe in boundaries between hospitality, fitness, and wellness.

Serie A club, AC Milan has signed a new multi-year partnership with SIRO, an innovative wellness hospitality experience conceived by Kerzner International (“Kerzner”), which will act as a new Official Hotel Partner.

Hotel SIRO was launched this year by Kerzner, who is also the owner of the branded Atlantis Resort & Residences and super-luxury One&Only Resorts worldwide. The hotel includes top-quality facilities and will serve VIPs and players equally. SIRO doesn’t believe in boundaries between hospitality, fitness, and wellness. It also structures a thriving ecosystem with a fresh perspective and revitalizing experiences.

The main aim of the SIRO is to make a collective global community of like-minded people who live a high-performance lifestyle and are always motivated about achieving honours and living to their fullest potential.

Both the brands will come together and will have each other’s platform and with the help of knowledge across human performance and topnotch hospitality, it will create a path that will lead AC Milan and SIRO to a dazzling future together, one that will hold no boundaries in holistic wellness.

Casper Stylsvig, Chief Revenue Officer of AC Milan, said, “We are truly proud to kick off this new partnership with SIRO and start this exciting journey together. We are delighted to have the opportunity to introduce the SIRO brand to our over 500 million fans across the globe. As an innovative Club, we want to continue to set high standards both on and off the pitch, something that we know SIRO and Kerzner International are succeeding in their respective sector for the benefit of their community and guests. Over the next few years, we will work together to continue to raise those standards even higher.”

Philippe Zuber, CEO, Kerzner International, said, “AC Milan is an innovative Club that are global leaders in health and wellness, the perfect partner for SIRO. With the benefit of their expert research, training and pre-eminent performance, SIRO will deliver exceptional fitness and wellness for our guests, delivered with our renowned service in a transformative and nurturing environment. We are proud to introduce the new legacy of Kerzner and AC Milan.”

AC Mian will next face-off against Athletico Madrid in a Champions League clash on 25th November. They will look to get those three points and get going in the league as they are struggling with just one point at the moment.

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