Serie-A club, AC Milan announced their sponsorship deal with Celly on Thursday. The deal will see Celly become the official mobile phone accessories partner of the legendary Italian club.
The parent company of Celly, Esprinet Group, will be making their debut in the football sponsorship market with this lucrative deal.
Celly will be looking to expand their global market as they are one of the top brands in Italy, with AC Milan qualifying for the Champions League this season, the mobile phone accessories company will get some much-needed exposure in many different countries.
AC Milan, who finished second in the Italian top-flight just behind their city rivals Inter Milan will try to go a step ahead and win the Serie-A title this time around.
Casper Stylsvig, AC Milan’s chief revenue officer stated that “We are very proud to link our brand to Celly, a reality that, like AC Milan, was founded in Italy and that is now a leading international brand operating in over 40 countries in the world. We believe that the passion for innovation and style is the common ground of this partnership. While Celly is a leading company in the production and distribution of innovative top-quality accessories with an Italian design, AC Milan is a club with a unique and modern style able to look to the future while always bearing in mind its history.”