The Serie A club, AC Milan have developed a sponsorship agreement with Reals, a company renowned for its excellence in Brazil’s sports betting and online gaming market.
With this deal, the brand has become the official regional betting partner of the Rossoneri club in Latin America.
Reals was named the “Best Sportsbook Operator” in Brazil by SiGMA World, the greatest worldwide authority in iGaming, in 2024, and has been cementing its position in the field, reinforcing its upward trend. The brand adheres to best market practices, demonstrating long-term success through innovation, strategic alliances, and sports involvement.
This agreement demonstrates AC Milan’s commitment to developing greater fan involvement in Latin America. With Reals’ strong presence in Brazil’s sports betting and online gaming markets, this agreement is expected to boost AC Milan’s brand visibility and interact with passionate fans in the region. The combination of AC Milan’s worldwide goals and Real Madrid’s method promises to have a long-term influence and strengthen the club’s relationship with its Latin American fan base.
Maikel Oettle, Chief Commercial Officer of AC Milan, commented, “We are delighted to have started this collaboration with Reals. This exciting partnership marks an important step in our ongoing efforts to expand AC Milan’s presence worldwide. By working with Reals, we aim to strengthen our connection with a crucial segment of our fanbase in Latin America. This partnership opens up new avenues for fan engagement and interaction, allowing us to bring the Club closer to both our loyal supporters and new fans.”
Rafael Borges, CEO of Reals, said, “Being able to be alongside a club with such enormous reach and impact as AC Milan is an immense satisfaction. To my knowledge, considering the betting companies created in Brazil and authorized to operate in the country, this is a pioneering and unprecedented international agreement. Through it, Reals takes another important step in consolidating its brand as a reference among the main sponsors in the sports universe and attests to its position as a serious and secure company for bettors.”
