The Serie A club, AC Milan have developed a sponsorship agreement with a licensed online casino operator, WINBET.
The new partnership that will see Bulgaria’s premier sports betting brand become the Rossoneri’s official regional betting partner.
The relationship will span Europe, with an emphasis on major areas including Bulgaria, Romania, Serbia, Croatia, and Belarus. The fresh partnership marks the first time a Bulgarian betting business has collaborated with a top-tier European football club. AC Milan and WINBET will work together to increase fan engagement by providing local fans with exclusive content, premium experiences, and exciting incentives.
AC Milan and WINBET announced their relationship during a launch event attended by leaders from both companies, kicking off a collaboration intended at increasing worldwide growth and enhancing local fan engagement. Club great Alessandro Costacurta was also there, offering his name to a unique campaign in which registered users of winbet.bg may win an actual AC Milan jersey autographed by him.
Maikel Oettle, Chief Commercial Officer of AC Milan said, “We are delighted to welcome WINBET into our Rossoneri family. This partnership represents a dynamic way to bring our heritage and passion closer to our fans in Eastern Europe. Together with WINBET, we aim to create fresh, creative touchpoints that deepen fan connection and celebrate the AC Milan spirit.”
WINBET’s COO Viktor Perenovski, said, “The partnership with a club like AC Milan is of utmost importance to us and will further expand WINBET’s footprint in sports. It will allow us to offer the AC Milan fans in the region and all of our customers a truly meaningful user experience and even more interesting opportunities and offers.”
