The popular Italian football team, AC Milan have appointed the renowned digital insurance firm in Europe, wefox as their official insurance partner and their first-ever back-of-shirt sponsor. This association made the technology unit, a premium partner of the Serie A outfit.
Through this collaboration, wefox will witness its branding on the backside of the men’s match jersey of the veteran team, beginning from their battle against Udinese on February 25. The firm’s logo would get featured in every Serie A, Coppa Italia and friendly competition of the club.
Through this association, wefox commenced its influence in the Italian market and will unveil efficient insurance products and services. Both parties will strive together to elevate the scale of digitization and modernisation in the state.
Julian Teicke, the Founder and CEO at wefox shed light upon the new partnership and said, “As a football fan, it is incredibly exciting to be here today with the AC Milan team. From today we’ve not only got the backs of the AC Milan players but together, we’ve got the backs of the millions of AC Milan fans around the world. We’ll help to keep the players and fans safe – whether they are playing out on the field or buying a motor insurance. We will provide them with insurance that is simple, easy and fit for purpose. It’s a great honour to stand here, shoulder to shoulder with AC Milan CEO Ivan Gazidis and Chief Revenue Officer Casper Stylsvig and we are looking forward to great success for everyone over the years ahead.”
AC Milan’s Chief Revenue Officer, Casper Stylsvig, also commented on the huge deal and said, “We are delighted to welcome wefox into our exclusive family of Premium Partners. Having the wefox logo incorporated into our iconic red and black jersey gives us great pride. While the logo on our shirt will certainly be the most tangible aspect of this partnership, we want this moment to be the beginning of an exciting journey for both brands and our fans across the globe.”