The Serie A club, AC Milan, and OPPO Italia announced a new relationship, which will see their existing alliance expand to include the club’s women’s team. Since July 2021, when the Italian branch of OPPO joined the Rossoneri family as the club’s official mobile partner, the two brands have been working closely in the fruitful cooperation.
The announcement came days before the important derby between AC Milan Women and city rivals Inter Milan, as well as immediately after the revelation that Serie A Femminile will become a professional league beginning next season.
Following the new agreement a content series called “Stories of Women by OPPO” will be created, showcasing the first team players of the women ‘s lineup telling their personal experiences, such as what inspired them to become footballers.
“We are delighted to continue on this journey with OPPO Italia, a real leader in its sector, with whom we began a partnership focused on innovation and performance last year. Being able to add our women’s team to this partnership is a source of great pride for the Club and we are sure it will add to the value of this collaboration,” said, Casper Stylsvig, Chief Revenue Officer of AC Milan.
“Our partnership with AC Milan is a project that makes the company proud. The collaboration has been a resounding success from the first minute. The presence of common ground between the companies has allowed us, and it continues to allow us, to implement some unique projects”, stated, Isabella Lazzini, Chief Marketing Officer of OPPO Italy. “This year, extending the partnership to the women’s team will bring an added significance to all our initiatives and it represents a further step in the right direction towards promoting women’s growth.”