AC Milan, the storied Serie A club, have announced a groundbreaking partnership with Kraft Analytics Group (KAGR), a leader in data and analytics for the sports and entertainment industry.
This strategic collaboration has allowed the Rossoneri to revolutionize fan engagement and set a new standard in European football.
KAGR’s expertise in data-driven strategies will equip Milan with unparalleled insights into its global fanbase. By leveraging advanced analytics, the partnership seeks to unlock a deeper comprehension of fan demographics, preferences, and behaviours. This knowledge will empower the Italian giants to tailor its offerings and communications with laser focus, fostering a more personal and meaningful connection with fans worldwide.
Commenting on the partnership, Tania Moreno, Chief Marketing Officer of AC Milan, said, “We are delighted to join forces with KAGR, a world-renowned leader in data and advanced analytics. This collaboration is an incredible opportunity for us to understand our global fanbase on a deeper level. By leveraging KAGR’s expertise, we are poised to deliver unparalleled fan experiences while unlocking new revenue growth opportunities. This partnership is the latest step in our ongoing journey to strengthen our relationship with existing fans and enhance the AC Milan brand globally.”
Jessica Gelman, CEO of KAGR, added, “We are thrilled to partner with one of the most iconic football clubs in the world, AC Milan, on this transformative initiative which will elevate its fan engagement and experience to new heights and cement the club’s position as a leader in this space in the sports industry. With its passionate fan base and commitment to innovation, we are confident our prior experience supporting blue chip sports and entertainment organizations will drive AC Milan’s accelerated adoption and impact of data and analytics across the business.”
AC Milan’s upcoming US tour provides an ideal platform to test and refine these innovative fan engagement initiatives on a global scale. This strategic partnership underscores the growing importance of data-driven insights in the sports industry. By harnessing the power of analytics, the Italian giant aims to create a more personalized and immersive fan experience, ultimately strengthening its brand and driving sustainable business growth.
KAGR is a leading sports and entertainment technology and services company, specializing in data management, advanced analytics, and strategic consulting. With over 15 years of experience, KAGR empowers organizations to unlock the power of data by providing best-in-class technology and consulting services, enabling data-driven decision-making and maximizing performance.
At a pivotal and historic moment for AC Milan, with a growing global fanbase, the club gears up to celebrate its 125th anniversary. KAGR joins Milan’s growing list of esteemed sponsors, which includes Cincoro Tequila, Boomerang, TG.Casino, ComAve and Tamias, Clivet, and CFI Financial Group.
Riding high after finishing second in Serie A and qualifying for the UEFA Champions League group stage, the Rossoneri further bolstered their squad with the signings of UEFA Euro 2024 winning captain and Spain’s forward, Álvaro Morata, and Álex Jiménez. The club kicks off its domestic season with a home game against Torino FC on August 18.
