Gatorade, which is co-owned by PepsiCo has been signed as the official sports drink by the Italian giants AC Milan’s men’s and women’s teams.
According to the agreement under this deal, Gatorade will support AC Milan’s on-field performances in both domestic and European club competitions and training with its technical products and materials.
The partnership between AC Milan and Gatorade for both male and female teams represents PesioCo’s Sports Drink a step forward in supporting brand excellence. An enhancement of women’s football in line with the values of equity inclusion of Milan, a club that has a strong belief in the growth of women’s football in Italy.
Casper Stylsvig, AC Milan Chief Revenue Officer, said: “We are delighted to welcome an iconic brand such as Gatorade, which is a synonym for sporting performance, into our family of partners. This partnership with Gatorade fills us with pride because it is the result of the brilliant work done by the Club in enhancing the appeal of the AC Milan brand on a global level.”
Marcello Pincelli, CEO of PepsiCo Italia added, “The Gatorade mission has always been to help feed and improve the performance of every athlete. This is why partnering with an important football club like AC Milan, both in the men’s and women’s championships, as well as in the UEFA Champions League is a source of great satisfaction and represents for us the sharing of values of determination and desire to achieve ever more ambitious goals.”
AC Milan as an institution is back on track with both on-field and off-field performances. Earlier, the Milan club announced its financial results reporting a loss of €96.4m, which is half of its record deficit of €194.6m in 2019-20. The club has attributed this improvement to on-pitch performances. The Rossoneri are back in the Champions League and are all set to challenge for the Serie A title this season. They have won nine of the last 10 games and are level on points with the league leaders Napoli.