AC Milan has reached an agreement with La Molisana to extend their partnership until the end of the ongoing 2020/21 campaign. The past manufacturing company has been working with the Serie A club for the past three years.
As part of this deal, La Molisana will feature more on the LED screens during the games at San Siro. It is also likely to increase involvement in digital campaigning with the Milanese club.
AC Milan has struggled to achieve success on the pitch in the last few years. However, they remain one of the most well-supported clubs in Europe. The historic Italian club is one of the most followed European clubs across the globe.
Association with such a historic club will help La Molisana to get a much bigger exposure at the global level. Moreover, Milan currently has Zlatan Ibrahimović in their team, so getting endorsed by such a world-famous player will also benefit the pasta making company.
AC Milan is the only unbeaten club in Europe this season. They are enjoying a good run of form under Stephan Pioli. If they manage to achieve success on the pitch this season, then brands such as La Molisana will continue to be associated with the club in the longer run.