AC Milan, Celly sign partnership renewal

The initial association was inked last year in July.

The Serie A club, AC Milan, has announced a partnership extension with the Italian smartphone accessories company, Celly.

With this development, the Esprinet Group-owned company will prolong to be the team’s official mobile phone accessories partner. The initial association was inked last year in July.

In this partnership, the two parties involved will collaborate to develop enhanced hi-tech accessories that will assist individuals from several sectors in their day-to-day activities.

Speaking on the extension, Stefano Bonfanti, Head of Sales and Marketing at Celly, said, “We are proud to continue our journey with AC Milan, an internationally-recognised brand, on and off the pitch. The perfect combination of continuous improvement and the enhancement of Italian style, on which our partnership with the Rossoneri Club is based, has allowed us, and will continue to allow us, to reach an even wider audience. Now, a new chapter opens for us at the side of the Italian Champions and we are ready to work together and produce unique projects, starting with the avant-garde product line designed specifically for Milan fans”. 

Since the conclusion of the 2021/22 season, AC Milan have been on a signing spree. The Rossoneri has signed new deals with Betsson, About Vintage, Puma, Hally & Son, M88 Mansion, Oro Rosso Milano and Yes Network.

In the last week of August, RedBird Capital Partners announced the acquisition of the Serie A champions.

On the field, AC Milan have acquired the third spot on the Spanish top-flight points table with 11 points. The team will be next seen in action in Serie A on Sunday, September 11 at 12:15 AM IST against Sampdoria.

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