The Serie A team, AC Milan have developed a sponsorship agreement with Cincoro Tequila, making the alcohol brand available in the San Siro stadium.
As part of its exclusive partnership, Cincoro is expanding its presence in Italy by working with the Serie A team to enhance fan experiences at its events by bringing luxury and serving its drinks in hospitality spaces.
Maikel Oettle, Chief Commercial Officer of AC Milan, commented, “We are incredibly excited to welcome Cincoro Tequila to AC Milan. This partnership is a testament to our commitment to aligning with brands that embody the same spirit of excellence and luxury that defines AC Milan. This collaboration will undoubtedly elevate our brand’s prestige on a global scale, connecting the elegance of Milanese culture with the sophisticated allure of Cincoro.”
Sports also served as the inspiration for Cincoro’s founding. Four National Basketball Association (NBA) icons, Michael Jordan, Los Angeles Lakers owner Jeanie Buss, Milwaukee Bucks co-owner Wes Edens, and Boston Celtics majority owner Wyc Grousbeck and his wife Emilia Fazzalari, formed the tequila firm.
Fazzalari, Cincoro Tequila Co-Founder & Executive Chairperson, said, “Launching Cincoro Tequila in Italy has long been a goal of ours and we’re thrilled to finally bring Cincoro to premium spirits aficionados in Italy. This extraordinary partnership allows us to introduce Cincoro’s rich and delicious taste to discerning Italian consumers and international travellers alike.”
The alliance with Cincoro is part of AC Milan’s celebration of their 125th anniversary, which is being held this season.
In honour of the occasion, the seven-time European Cup champions have planned a variety of activities and experiences. These include the opening of a new fan club store and the release of a limited-edition outfit that will be worn during the team’s match against Genoa in December.