AC Milan, the Serie A club, and Bitpanda, a leading European investment platform, have announced a new partnership to innovate and excel in sports and finance.
The collaboration sees AC Milan and Bitpanda work closely together to explore new opportunities at the intersection of sports, technology, and finance. This partnership will focus on creating engaging fan experiences, developing innovative digital products, and promoting financial education within the AC Milan community.
Commenting on the occasion, Maikel Oettle, Chief Commercial Officer of AC Milan, said, “We are delighted to welcome Bitpanda to the Rossoneri family as a Premium Partner. By their side, we are confident that the Club will find a valuable ally in continuing its journey of innovation and digitalisation, while also providing special experiences to the many Rossoneri fans worldwide.”
Eric Demuth, Co-Founder and CEO of Bitpanda, added, “There are so few brands that survive the test of time and maintain the love and trust that AC Milan’s 500 million fans have in their club. They embody the ideas of long-term commitment, building a legacy and not looking for short-term gain. These ideals are absolutely core to what Bitpanda stands for.
“As we look to secure Bitpanda’s position at the top of the table in Italy, there was only one partner we could have chosen. Who else but the seven times European Champions League winners? Who else but the Rossoneri?”
Through this partnership, Bitpanda secured its position as the official crypto trading partner of AC Milan, gaining significant brand exposure across the club’s extensive global platform. This collaboration also unlocks exclusive fan benefits, including access to special experiences and rewards programs.
This partnership represents a significant leap forward for both entities, solidifying their commitment to pioneering their respective fields. By combining the power of sports and technology, AC Milan and Bitpanda aim to unlock new opportunities and deliver unparalleled value to fans and partners alike.
Bitpanda, an Austrian company headquartered in Vienna, offers a user-friendly mobile app for investment activities including cryptocurrency exchange, commodities and securities trading, and exchange-traded ETFs. Boasting approximately 500 employees and over 2.7 million users by 2021, Bitpanda has achieved a valuation exceeding USD 4 billion. Notably, Bitpanda also serves as the official crypto and trading sponsor for FC Bayern Munich.
Before this, the club signed pacts with a2a, KAGR, Cincoro Tequila, Boomerang, TG.Casino, ComAve and Tamias, Clivet, and CFI Financial Group.
Riding high on their second-place Serie A finish and UEFA Champions League qualification, the side has further bolstered its squad with exciting signings like Álex Jiménez, Strahinja Pavlović, and the Spanish forward Álvaro Morata, fresh off his UEFA Euro 2024 win. Their domestic season kicks off at home against Torino FC on August 18.