The Serie A football club, AC Milan and Bitpanda, Europe’s leading digital assets platform, have announced a significant expansion of their partnership.
This elevated agreement has positioned Bitpanda as a principal partner of the Rossoneri, placing its logo prominently on the back of the team’s jerseys for Serie A, UEFA Champions League and Coppa Italia matches.
This move builds upon the successful collaboration between the two organizations, which began in the summer of 2024. The deepened partnership reflects both brands’ commitment to innovation, high performance, and engaging a global audience.
Maikel Oettle, Chief Commercial Officer of AC Milan, expressed his enthusiasm for the expanded partnership and said, “We are thrilled to further strengthen our partnership with Bitpanda and welcome them onto our iconic red and black jersey as our new Back-of-Shirt sponsor. The expansion of our partnership reflects our shared values of innovation and excellence, as well as our mutual ambition to create meaningful experiences for our global fanbase, which spans over 500 million fans worldwide. We are proud to support Bitpanda in its growth journey and look forward to achieving even greater success together, both on and off the pitch.”
Eric Demuth, Co-Founder and CEO of Bitpanda, added, “The first six months of our partnership with AC Milan have been marked by great collaboration and mutual commitment. It quickly became clear that we wanted to take it even further – and now, the timing couldn’t be better. Starting with the Derby, we will be featured as the Back-of-Shirt sponsor, taking our partnership to the next level. Excited for what is ahead. Forza Milan!”
For Bitpanda, this sponsorship represents a strategic effort to enhance its brand visibility within the sports world and connect with a vast and passionate fanbase. Partnering with AC Milan, one of football’s most iconic clubs provides Bitpanda with a powerful platform to reach millions of viewers in Italy and around the globe.
Bitpanda, headquartered in Vienna, Austria, offers a user-friendly mobile app for investing in cryptocurrencies, commodities, securities, and ETFs. With over 2.7 million users and a valuation exceeding USD 4 billion, Bitpanda is a leading player in the crypto investment space. Its existing sports partnerships include collaborations with FC Bayern Munich, the NFL’s European leg, and Paris Saint-Germain, while tennis star Alexander Zverev serves as a global ambassador.
This latest partnership follows AC Milan’s recent deals with other major brands, including SPRIBE, TIM, Dyson, Konami, a2a, KAGR, Cincoro Tequila, ComAve, Tamias, Clivet, and CFI Financial Group. As the Rossoneri continue to expand its global network of partners, the club is positioning itself for continued success both on and off the field.