ABN AMRO, a leading Dutch bank, has announced a significant extension of its long-standing partnership with AFC Ajax, the renowned Dutch football club.
This renewed agreement, effective July 1, 2025, sees ABN AMRO continue as the main sponsor of Ajax Women’s team until at least mid-2028, marking a decade of collaborative success.
Beyond financial support, ABN AMRO will remain a key social partner for Ajax. This commitment encompasses continued support for the club’s social initiatives and a crucial role as a sustainability advisor for the development of their “New Future” project.
Commenting on the occasion, Cas Biesta, Commercial Director at Ajax, said, “Last season, we played in the UEFA Women’s Champions League quarterfinals in front of nearly 36.000 fans at the Johan Cruijff ArenA. A record attendance for a women’s football match in the Netherlands. It shows how interest is growing and the progress made in the development of women’s football. We are grateful for the role ABN AMRO has played in this journey and for this extension of our partnership. Their contributions to the development of Ajax Women over the past ten years are undeniable, and this renewal highlights our shared ambition for the near future.”
Sander Bestevaar, Head of Partnerships, Events & Foundations at ABN AMRO, added, “When we became the main sponsor of Ajax Women in 2015, continuing our long-standing collaboration with Ajax, we had a clear ambition. It started with that vision, and over ten years, it has grown into a success story of equal opportunities. What began with one Women’s team has evolved into a professional organization in every aspect. We have passionately contributed to the facilities for Ajax Women at De Toekomst and invested in the ever-growing youth academy for girls. But our ambition remains as strong as ever, and we look forward to the new chapter where we will work with Ajax to further develop women’s football and break down barriers. In that sense, we are just getting started.”
Ajax Women’s team has experienced remarkable growth in recent years, culminating in a memorable quarter-final appearance in the UEFA Women’s Champions League last season. This continued support from ABN AMRO is poised to play a pivotal role in ensuring the team’s competitiveness and further propelling the sport’s increasing popularity in the Netherlands.
ABN AMRO is a prominent Dutch multinational banking and financial services company headquartered in Amsterdam. As the third-largest bank in the Netherlands, it provides a comprehensive range of financial products and services to individuals, businesses, and institutions.
AFC Ajax Vrouwen is the women’s football club representing AFC Ajax in the Vrouwen Eredivisie, the top women’s league in the Netherlands. Currently placed second in the league table with 28 points, the team boasts a strong record of nine wins, one draw, and one loss.