Gillette India has expanded its men’s grooming portfolio with the introduction of the Guard 3-in-1, appointing Abhishek Sharma as brand ambassador as part of its strategy to accelerate the adoption of multi-blade shaving systems among young Indian consumers.
Positioned within the mass premium segment, the Guard 3-in-1 is designed to offer a balance between performance and affordability, providing consumers with access to advanced shaving technology at an accessible price point. The razor features a three-blade configuration engineered for a closer shave, supported by an aquagel lubrastrip for smoother glide and enhanced comfort. A rubberised anti-slip grip is intended to improve handling, while the flex head adapts to facial contours to help reduce the likelihood of nicks and irritation.
Speaking on the partnership, Abhishek Sharma said, “Every young guy today is working hard to get to the next level—whether it’s in sports, career or in general life. For me, grooming is a big part of feeling confident and match-ready. Gillette Guard 3-in-1 really stands out because it gives a smooth shave in just one stroke, without the worry of cuts or irritation. It’s definitely a step up, and that’s what ‘Bade League Ka Shave’ is all about.”
Kapil Sharma, Vice President and Category Head of Grooming, Gillette India, added, “With Gillette Guard 3-in-1, we are bringing an upgrade to millions of young men who are ready to move beyond basic grooming. Designed for the Indian consumer, it delivers the performance of a 3-blade shave at an accessible price point – making a smooth, close shave without nicks and cuts accessible for many more consumers across India. Our association with Abhishek Sharma reflects the mindset of young India—ambitious, evolving, and ready to step into the big league.”
The launch is supported by the campaign “Bade League Ka Shave”, which connects grooming with ambition, progress, and self-confidence. The campaign rollout includes a digital video commercial featuring the cricketer, supported by retail visibility initiatives and on-ground experiential activations designed to drive consumer engagement across online and offline touchpoints.
The Guard franchise has played a key role in Gillette’s India strategy by introducing innovations tailored to local consumer preferences around affordability, ease of use, and reliability. With the Guard 3-in-1, the company aims to further expand the adoption of multi-blade shaving technology among younger consumers in urban and semi-urban markets who are increasingly trading up to higher-performance grooming products.
The endorsement strengthens Abhishek Sharma’s growing commercial portfolio, managed by Southpaw, which includes brand associations with De Beers, Xylys, and DP World.
Sharma is currently representing Sunrisers Hyderabad in the ongoing Indian Premier League 2026 season, with the franchise set to face Kolkata Knight Riders in Kolkata as both teams look to secure their first win of the campaign following opening-match defeats.
