The brand intends to reflect its superiority in rummy in a relatable way and propagate the significance of responsible gaming.
The newly unveiled campaign underlines the brand’s four crore plus user base portraying Shah Rukh Khan as the ‘Badshah’ of rummy. Several different genres of rummy available on A23 are displayed through these films. These ad films emphasize the brand’s motto of playing responsibly along with educating users to keep their playing time and spending of money within the limit while playing the game. The campaign will be visible across the traditional and digital mediums to users in different languages.
Earlier this year in February, A23 appointed the Bollywood actor as its brand ambassador.
Speaking about the campaign, Deepak Gullapalli, Founder and CEO, Head Digital Works said, “We have received a lot of love and acceptance from the audience on our platform over our journey and this would not have been possible without the way we positioned our brand. Today, as flag bearers of skill-based gaming in India, we believe it is imperative to reiterate the importance of responsible gaming from time to time to ensure that players are mindful of the amount of time and money they spend on our platform. This new set of advertisements is yet another step towards re-enforcing our brand’s message.”
Commenting about the new campaign, Shah Rukh Khan mentioned, “I am delighted that A23 has continued to build on its responsible gaming messaging in this campaign as well. We are still the only brand in this space to champion this cause and A23 will continue to drive this point home.”