An online multi-gaming platform, A23 has launched a new campaign, #A23WinningMove, to commemorate the best cricket moments of the Indian Premier League season 15.
A23 hopes to bring cricket and dance together through a series of TV commercials featuring three celebrities: Bobby Deol, Sunil Grover, and Regina Cassandra.
These influencers will encourage cricket fans to celebrate the best moments of action on the field, such as fours, sixes, free hits, and so on. Each of these moments is associated with a signature dance move in the ads.
The campaign will be broadcast on Hotstar and Star Network. The TV commercials were created in seven languages: Hindi, Bengali, Marathi, Tamil, Malayalam, Gujarati, and Kannada, and lasted 15 seconds on TV and 20 seconds on digital platforms.
Deepak Gullapalli, Founder and CEO, Head Digital Works, said, “A23 has always taken pride in being a people’s brand throughout. As one of the leaders in this space, we have always kept our messaging very straightforward, and just like our first three ads during the IPL, to encourage gaming while respecting surroundings, the current set of TVCs calls out to cricket fans and online gaming users to enjoy the best moments of the game. The campaign hashtag, #A23WinningMove, urges people to celebrate cricketing moments with us through these dance routines, as well as come up with their own this IPL season.”