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A23 appoints Shahrukh Khan as brand ambassador

A23 looks forward to propagating the message of participating responsibly and involving in safe online gaming practices.

Head Digital Works, the online skill gaming company has announced Shahrukh Khan as the brand ambassador of its online multi-gaming platform, A23. Through this association, the Bollywood superstar will be featured in the company’s first of its kind gaming campaign named ‘Chalo Saath Khele’. The new multi-gaming platform of A23, which contains various skilful games such as rummy, pool, fantasy sports, etc will be showcased in the campaign.

On this collaboration, Deepak Gullapalli, Founder & CEO of the firm said, “It is a privilege to have the nation’s biggest superstar to be associated with us. As a global superstar, who has always connected well with all segments of the audience and society, we believe that Shah Rukh will help elevate our brand and win the hearts of millions of Indians who relate to using their skills to win. The campaign brings to life the narrative of various types of gamers on our platform through the magic of the actor and it promises to enthrall his fans.”

Commenting on the association, Khan said, “I am delighted to represent a pioneering brand like A23 and also be a part of India’s first of its kind online gaming campaign that pro-actively initiates the messaging of responsible gaming. A23 has always aimed at providing a premium but inclusive platform for skill gaming enthusiasts. Just like any other form of entertainment, I would urge all online gamers to indulge at their leisure, but responsibly.”

In this agreement, A23 looks forward to propagating the message of participating responsibly and involving in safe online gaming practices for users across several online gaming platforms.

A23 has inked some fruitful sponsorship deals in the past couple of months. The online gaming platform has landed a commercial partnership with the Prime Volleyball Leauge (PVL) and Pro Kabaddi League (PKL). A23 has also been appointed as the principal sponsor of the PVL franchise, Hyderabad Black Hawks.

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