The prime Australian football league, A-League, has announced a new partnership with Komo Technologies, making the digital specialist an official partner of both men’s and women’s contests.
A variety of tools and initiatives will be made available through the A-League app and KeepUp browser gateway, as well as through the clubs’ own digital properties.
Komo will collaborate with the A-Leagues to create digital engagement centres with engaging elements, gamified experiences, and a variety of other media. These will be visible to the public in stadiums via big-screen integrations, as well as live data feeds during broadcasts and digital platforms.
Under the terms of the agreement, each team in the men’s and women’s A-League will be able to develop their own team-branded fan hub using Komo’s tools.
Rob Nolan, Director of Marketing and Data at A-Leagues, said, “Komo’s tools and expertise are helping both A-Leagues and our partners understand and connect with our fans on a deeper level. Whether fans are watching the game, on the couch or in a stadium, the Komo engagement hub allows us to connect with them to develop an ongoing relationship. This is key to our overarching business strategy to understanding and enhancing fan experience.”
Joel Steel, Chief Executive and Co-Founder, Komo, commented, “We are thrilled to be working with the team at the A-Leagues to continue enhancing not only the fan experience but also to provide greater value for their sponsors and importantly being part of their mission to deepen their understanding of the fans, to ultimately serve them better in the future.
“Second screens are a part of the sporting experience, and we can provide real value to the fan with interactive and gamified content through a second screen digital experience, you can connect with the fan on a whole new level.
“This is going to be an exciting offering, to the A-Leagues, their partners, and fans. Our team of engineers are continually enhancing our platform with new games, competitions, integrations, and most importantly for brands, live analytics, and deep data insights.”