The Australian broadcaster, 9Network has roped in a sublicensing deal with the media firm, Foxtel to acquire the free-to-air broadcasting rights of the Australian matches and finals of the ICC Men’s T20 World Cup 2022 and ICC Men’s ODI World Cup 2023. The television network firm is managed by the media conglomerate, Nine Entertainment.
The cricket enthusiasts from Australia can witness the live-action of the Australian team in the upcoming two ICC World Cups. This partnership is a sublicensing contract in which Foxtel sublicensed the rights from Star Sports Network, India, and sold it to 9Network to meet the demands of the Australian ‘anti-siphoning’ legislation that requires some events to be made free-to-air. Foxtel contains the official media rights to ICC tournaments for three years, 2020 to 2023.
The Director of Sport of Nine Entertainment, Brent Williams, commented on this association and said, “Any cricket World Cup is a premium event on the international calendar and we’re excited to be the free-to-air home of the 2022 T20 World Cup in Australia and the 2023 World Cup which will be held in India. Nine has a long and proud history with cricket and we look forward to that continuing with all Australian and key matches of these prestigious events being broadcast across Nine’s platforms.”
The ICC Men’s T20 World Cup 2022 will be held in Australia and will kickstart from October 16, the final will be played on November 13, 2022. The ICC Men’s ODI World Cup 2023 will be hosted by India.
Nine Entertainment is Australia’s largest locally owned unit which offers a wide range of media services ranging across sports, lifestyle and news. The firm maintains a long-running partnership with Foxtel through which its gaining the broadcasting rights of the ICC events since 2008.