The leading ed-tech start-up, 90+ My Tuition App has released a new TV commercial featuring Indian wicket-keeper batsman Rishabh Pant, showcasing how education can be fun and interesting. The recently released 60-second TV commercial emphasises the central idea “Score Karo, Hero Bano,” referring to the fact that scoring is crucial in exams just like cricket.
90+ My Tuition App has made learning more interesting by providing simplified textbook content in digital format. The company worked with Benchmark International, an advertising agency, on the TVC, which clearly conveys the message of budget-friendly and fun learning provided by the 90+ My Tuition app and its effort to make digital education accessible to all.
Pant joined the 90+ My Tuition App as the brand ambassador in September 2021. Pant’s proclivity for scoring centuries on the field, combined with the company’s persistence to help students score 90+ in exams, resulted in a natural fit. The curriculum of the 90+ My Tuition App is tailored to the exam patterns of CBSE as well as several state boards, making it simpler for students to succeed in the exams.
90+ My Tuition App was founded in 2018 by Vingish Vijay with the goal of educating India at a low cost. In line with Prime Minister Narendra Modi’s vision, 90+ My Tuition App teaches students using virtual reality, and they have launched virtual labs to motivate scientific temperament in young students. The company provides CBSE and 14 state board syllabus tuition at a low cost. 90+ My Tuition App was able to attract over five lakh subscribers in its first year due to its high-quality content and easily accessible services.
Vingish Vijay, Founder of 90+ My Tuition App says, “On the launch of the new TVC, Vingish Vijay, Founder of 90+ My Tuition App says, “We are extremely happy to take forward our association with Rishab Pant ahead with our very first TVC. Our main agenda through this TVC was to put across the fact that textbook learning can be digital and fun. We are extremely happy to partner with Benchmark International who could help us put this vision to life.”
BenchMark International shot and conceptualised the TVC, which demonstrated the cricketer’s playful and wacky attitude in addition to his acting skills.
Gopinath Menon, Director, BenchMark International said, ”Our new TVC very well aligns with the idea of 90+ My Tuition app. It will be a delight for audiences to see Pant in this new avatar. The ad is showcasing Pant’s acting ability while also demonstrating his playful side. The coolest aspect is that he also contributed ideas in conceptualising the script.”