8Bit Creatives, India’s foremost esports and gaming talent management firm, has been awarded a significant mandate in the largest naming rights sponsorship deal in Indian gaming history with iQOO, a leading performance smartphone brand.
8Bit Creatives secured three of the five naming rights deals, bolstering its position in the esports sector. 8bit Creatives represents three teams: 8bit Esports, Reckoning Esports, and Revenant Xspark.
This historic alliance strengthens iQOO’s dedication to India’s esports ecosystem, expanding on its existing relationship with Team iQOO Soul, flagship cooperation with 8Bit Creatives for over a year.
Animesh Agarwal, Founder and CEO of 8Bit Creatives, said, “We are incredibly grateful to iQOO for placing their trust in us to represent three of their five teams, and we are happy to support their gaming & esports initiatives. This is a moment of great pride for Indian gaming, and we are excited to see iQOO’s continued contribution to growing the esports landscape in India.”
Sarang Naicker, Owner of Reckoning Esports, commented, “Partnering with 8Bit Creatives has always been a key driver of Reckoning Esports’ growth. This historic association with iQOO reflects the strength of our collaboration and our shared vision to elevate the esports ecosystem in India. Together, we aim to continue setting new benchmarks for gaming excellence.”
Rohit Jagasia, team owner of Revenant Xspark, said, “Our partnership with 8Bit Creatives has always been focused on driving innovation and creating meaningful opportunities for our players and fans. This association with iQOO is a testament to that vision, and we are thrilled to continue our journey together to elevate esports in India.”
With this agreement, iQOO continues to push the boundaries of brand integration in esports, guaranteeing that spectators and players have an upgraded experience. By aligning its high-performance brand with some of India’s top esports teams, iQOO cements its position as a key driver of the nation’s gaming boom.
The naming rights deal is not just an economic success, but it also demonstrates the burgeoning Indian esports ecosystem, as corporations increasingly see the need of investing in gaming’s dynamic community.