The makers of the Bollywood film ‘83‘ have announced a collaboration with NFT Labs and Social Swag, an influencer-led fan engagement platform, to release official digital collectibles (NFTs) of the film.
The digital collectibles range which is based on the film ’83’ is a collection of digital and physical assets that will appeal to both Bollywood and cricket fans, as well as NFT enthusiasts worldwide.
Kabir Khan said, “We are delighted to venture into this exciting arena of digital possibilities to provide Bollywood and cricket fans with the opportunity to benefit from the movie’s box-office success in a manner never done before.
” ’83’ is a moment in Indian history that everyone relates to, which makes this a unique opportunity for collectors, and we are excited to see the response.”
The “83” collectibles, which will be issued on the Polygon blockchain ($MATIC), will consist of autographed physical cricket memorabilia, animated digital avatars, video scenes and previously unseen posters and images.
NFT Labs CEO Atharva Sabnis, said, “1983 has etched itself in history as the moment that changed Indian cricket forever. The story of that World Cup victory has been told and retold through generations – making this moment timeless. With NFTs, for the first time, people can own a piece of that moment and own a piece of history!”
The highly anticipated movie, 83 is helmed by the director Kabir Khan and will hit the movie theatres on December 24. The film is produced by Deepika Padukone, Kabir Khan, Vishnu Vardhan Induri, Sajid Nadiadwala, Sheetal Vinod Talwar, Reliance Entertainment, and 83 Film Ltd.