Euro Cup 2020, one of the most popular global football tournaments, has a total of 51 games over 30 days. Rome‘s Stadio Olimpico hosted the opening match on 12 June, while the finals will be held on 12 July at Wembley Stadium in London. The UEFA Euro 2020 has amassed the attention of football fans across India, with 48 million viewers tuning in to Sony Pictures Sports Network (SPSN) to watch the coverage of the first 36 matches played so far.
Quoting Broadcast Audience Research Council (BARC) data for viewers above two years of age across the country, SPSN claimed that the viewership is for the first 36 matches of the tournament held between 11 and 25 June. The 48 million figure includes viewership of live games, along with wraparound shows, highlights, and repeats.
The broadcaster announced Portugal versus Germany as the most-watched match of the week and in the tournament with 10 million viewers. This was most likely as per expectation, as the game was at the friendly 9:30 time for Indian viewers who gathered around their TVs to witness Cristiano Ronaldo take on tournament heavyweights Die Mannschaft (Germany). The second most-watched match this week was Italy against Wales with 8.1 million viewers.
The Hindi feed for Live games has been watched by 14 million viewers across the country. The Malayalam and Bengali feed on SONY SIX channels have also garnered 7 million viewers across Kerala and West Bengal.
This viewership sets a record for the Euros as it triples the viewership of Euro 2016. Sony doubled down on their promos for the games this time. Sony also took advantage of their multiple channels to support regional content, which is what the numbers from BARC show.