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31st SEA Games names TikTok as official partner

TikTok will showcase athletes' efforts and exciting training journeys through the "Tôn Vinh Nhng N Lc nh Cao" (Honour the Best Efforts) campaign.

The 31st Southeast Asian Games (SEA Games 31), which is going to be held in Vietnam, has designated TikTok as its official partner. This decision was made as the sporting event is aware of the potential of TikTok. In recent years, the audiovisual platform has also become a home for sports fans, allowing users to discover their own community of like-minded people and engage with sporting events and individuals in new ways.

TikTok will showcase athletes’ efforts and exciting training journeys through the “Tôn Vinh Nhng N Lc nh Cao” (Honour the Best Efforts) campaign. As part of the agreement, the brand will also introduce the hashtag ‘#SEAGames31’, which will allow sports fans to get real-time updates on the Games and track training status.

Nicholas Phạm, Product Operations Director of TikTok Vietnam, commented: “We are honoured to be a partner with the 31st SEA Games Organising Committee to enhance sports content on the TikTok. Accompanying the event, TikTok looks forward to spreading the sports-loving spirit of Vietnamese people to friends in the region through a global language, which is the sporting language.

“Fans are more eager than ever to access close-up photographs and videos of athletes that they miss due to their inability to attend live events, therefore, we intend to publish a series of engaging content exclusively for the TikTok community throughout the event.”

The campaign will feature a variety of enticing content under the hashtag ‘#NoLucDinhCao’, giving users a 360* perspective of the competitors’ experiences during the SEA Games, including an introductory film to present the Vietnamese competitors’ enthusiasm, commitment, and sentiments. TikTok also plans to conduct live sessions with the Vietnamese athletes who are taking part; the live QnA will be hosted on the athletes’ official TikTok handles.

Athletes with extensive records have backed TikTok’s campaign, including footballers Nguyễn Hoàng Đức and Nguyễn Thanh Nhã, taekwondo athlete  Châu Tuyết Vân, boxer Trần Văn Thảo, swimmer Hoàng Qúy Phước, and also the GAM (a professional League of Legends team) and Team Flash e-sports.

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